I have been with FullTraffic since 2008 and I cannot tell you how much I love the service and how often I recommend it to others. We have tried both types of traffic, global and IP-unique. Although we did get the visitor numbers we wanted with the global service, which we think are more intended to brand awareness, we moved over to the IP-unique because it gave us a much more control on where were our ad being shown. With the ability of selecting specific Countries and categories we managed to get our ads exactly on those pages that are related to what we offer.
In addition, as we have grown as a company we run some tests selecting different categories to get the highest return of our advertising dollar. This is much like TV advertising, you need to place your ad on those channels you know your audience watches; it took some time for us to understand that, but once you do it is pretty simple! Imagine placing a beer ad on a cartoon channel…? will you get any return? Well, that’s exactly how this works. Full Page Ads, like the ones offered by FullTraffic to drive traffic to your website, appear automatically to the visitors, so you need to match the content of the publisher website. We are finding with the IP-unique service that site visitors are leading to conversions, and the conversion rate has increased. I think depending at which business stage you are, both service options are good, but for a business that knows where their customer base is located and wants to increase conversion rates, I would recommend the IP-unique package!